Date set for Audi to join Sauber

( – On September 27, German automobile producer Audi will formally announce its entry as a shareholder of Swiss group Sauber. Anyway what was one of many worst stored secrets and techniques in Formula 1 appears to have come to a proper conclusion.

Oliver Hoffmann (CTO) and Markus Duesmann (CEO) from Audi.


On its Twitter channel, Thursday morning, Sauber, which is able to compete as Alfa Romeo in Formula 1 till the top of 2023 due to a sponsorship settlement, introduced an “announcement quickly”. Especially for September 27. The tweet carried the hashtag #KeepMakingHistory – which implies “Let’s maintain making historical past!”

It was instantly clear to trade insiders that this would possibly really simply be an Audi deal announcement, and ‘’ was now in a position to affirm this via further analysis.

What the important thing knowledge of Audi’s entry at Sauber will appear to be is a matter of conjecture for now. More not too long ago, the acquisition of 75 % of the group’s shares (by 2026) was talked about, with the transaction carried out in a number of phases, which can initially begin on the 25 % stage.

Former group proprietor Finn Rausing (Tetra Pak) needs to maintain the remaining 25 % for himself, not less than in accordance to the newest from “Radio Paddock.” However, in accordance to knowledgeable circles, the group shall be referred to as Audi and can seem as a “purebred” works group.

A brand new chapter within the historical past of Sauber Motorsport

A brand new chapter is starting for the Sauber group. Company founder Peter Saber bought the final of his shares to funding agency Longbow Finance in 2016, through which the Rausing household additionally appeared as companions for the primary time.

Alfa Romeo has been the title sponsor of the Swiss racing group since 2018 and in addition the only identify since 2019. However, the cooperation with the Alfa Romeo model will finish on the finish of 2023 – an inevitable consequence of Audi’s entry, as the 2 in any other case competing automobile producers shall be concerned in the identical group.

What’s new from Porsche?

While Audi’s entry into Formula 1 from 2026 is already taking very stable form, there may be nonetheless no concrete information from sister firm Porsche. According to experiences, no partnership with the present group shall be thought-about after the Red Bull deal broke down, however different eventualities shall be explored.

A three way partnership with Michael Andretti, who needs to enter Formula 1 similtaneously Porsche, can be not an issue, not less than in accordance to ‘’. Andretti-Porsche actually has its followers, each amongst followers and within the Formula 1 paddock.

Why Wolff is towards Andretti however for Andretti-Porsche

For instance, Mercedes group boss Toto Wolff has all the time been adamantly opposed to letting the privately-run group Andretti join the unique Formula 1 membership because the eleventh participant. However, if Andretti has a globally famend OEM like Porsche in tow, he could change his thoughts.

“If somebody is new to Formula 1, everyone seems to be free to contact the FIA,” says Wolff. “Then the FIA ​​and Formula 1 have to perceive if such a group will be worthwhile for our enterprise. So far that has not occurred.”

“But now, when a group comes with an OEM, the necessities are utterly totally different. I say this from my perspective as a shareholder of a group: if the pie will get greater, I’ve no downside sharing the pie with extra individuals than earlier than. .

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What Wolff means by that: While the Andretti group will undoubtedly be well-liked with followers, the monetary profit it might deliver to Formula 1 is probably going manageable. On the opposite hand, a producer like Porsche often has large blue-chip sponsors who, for instance, guide perimeter promoting at racetracks and thus make the cake greater for everybody.

If the pie would not get greater, current groups have an curiosity in not sharing with extra individuals. Wolff explains: “Formula 1 is flourishing as a result of now we have ten groups with their very own DNA which have invested billions in Formula 1 over a few years. This is what has made Formula 1 what it’s immediately.”

Wolf: There’s numerous debate about its affect

An funding that one needs to defend that made it. Wolff has by no means made a secret of his place on the difficulty. At the identical time, nevertheless, he insists that he has no decision-making authority: “I can provide my opinion. But I believe that Mohamed (Bin Sulaim, FIA president) and Stefano (Domenicalli, Formula 1 CEO; editor’s word) will. their very own selections.”

“It would not matter what I say: if Stefano thinks it will deliver in additional sponsorship cash, that is in his favour. And if the FIA ​​thinks an eleventh group could be good for Formula 1, they will be in favour. The groups have There’s no telling. All this speak of Toto having that a lot affect to the exclusion of different groups is pure debate,” Wolff says.

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