Formula 1 – September 27: Date set for Audi to join Sauber

On September 27, German automotive producer Audi will formally announce its entry as a companion within the Swiss staff Sauber. Anyway what was one of many worst stored secrets and techniques in Formula 1 appears to have come to a proper conclusion.

On its Twitter channel, on Thursday morning, Sauber, which can compete in Formula 1 till the tip of 2023 as Alfa Romeo due to a sponsorship settlement, introduced “quickly”, particularly for September twenty seventh. The tweet carried the hashtag #KeepMakingHistory – which implies “Let’s preserve making historical past!”

It was instantly clear to trade insiders that this would possibly really simply be an Audi deal announcement, and ‘’ was now in a position to verify this by way of extra analysis.

What the important thing knowledge of Audi’s entry at Sauber will appear to be is a matter of conjecture for now. More not too long ago, the acquisition of 75 % of the staff’s shares (by 2026) was talked about, with the transaction carried out in a number of phases, which can initially begin on the 25 % degree.


Former staff proprietor Finn Rausing (Tetra Pak) needs to preserve the remaining 25 % for himself, at the least in accordance to the newest from “Radio Paddock.” However, in accordance to knowledgeable circles, the staff will probably be referred to as Audi and can seem as a “purebred” works staff.

A brand new chapter within the historical past of Sauber Motorsport

A brand new chapter is starting for the Sauber staff. Company founder Peter Saber offered the final of his shares to funding agency Longbow Finance in 2016, during which the Rausing household additionally appeared as companions for the primary time.

Alfa Romeo has been the title sponsor of the Swiss racing staff since 2018 and in addition the only title since 2019. However, the cooperation with the Alfa Romeo model will finish on the finish of 2023 – an inevitable consequence of Audi’s entry, as the 2 in any other case competing automotive producers will probably be concerned in the identical staff.

What’s new from Porsche?

While Audi’s entry into Formula 1 from 2026 is already taking very strong form, there may be nonetheless no concrete information from sister firm Porsche. According to stories, no partnership with the present staff will probably be thought-about after the Red Bull deal broke down, however various eventualities will probably be explored.

A three way partnership with Michael Andretti, who needs to enter Formula 1 concurrently Porsche, can be not an issue, at the least in accordance to ‘’. Andretti-Porsche actually has its followers, each amongst followers and within the Formula 1 paddock.

Why Wolff is towards Andretti however for Andretti-Porsche

For instance, Mercedes staff boss Toto Wolff has all the time been adamantly opposed to letting the privately-run staff Andretti join the unique Formula 1 membership because the eleventh participant. However, if Andretti has a globally famend OEM like Porsche in tow, he could change his thoughts.

“If somebody is new to Formula 1, everyone seems to be free to contact the FIA,” says Wolff. “Then the FIA ​​and Formula 1 have to perceive if such a staff could be worthwhile for our enterprise. So far that has not occurred.”

“But now, when a staff comes with an OEM, the necessities are utterly completely different. I say this from my perspective as a shareholder of a staff: if the pie will get larger, I’ve no downside sharing the pie with extra individuals than earlier than. .

What Wolff means by that: While the Andretti staff will undoubtedly be common with followers, the monetary profit it may deliver to Formula 1 is probably going manageable. On the opposite hand, a producer like Porsche normally has huge blue-chip sponsors who, for instance, e-book perimeter promoting at racetracks and thus make the cake larger for everybody.

If the pie does not get larger, current groups have an curiosity in not sharing with extra individuals. Wolff explains: “Formula 1 is flourishing as a result of we now have ten groups with their very own DNA which have invested billions in Formula 1 over a few years. This is what has made Formula 1 what it’s in the present day.”

Wolf: There’s quite a lot of debate about its affect

An funding that one needs to shield that made it. Wolff has by no means made a secret of his place on the difficulty. At the identical time, nonetheless, he insists that he has no resolution-making authority: “I may give my opinion. But I believe that Mohamed (Bin Sulaim, FIA president) and Stefano (Domenicalli, Formula 1 CEO; editor’s observe) will. their very own selections.”

“It does not matter what I say: if Stefano thinks it will deliver in additional sponsorship cash, that is in his favour. And if the FIA ​​thinks an eleventh staff can be good for Formula 1, they will be in favour. The groups have There’s no telling. All this discuss of Toto having that a lot affect to the exclusion of different groups is pure debate,” Wolff says.

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