Seguros Unimed invests in a culture of innovation SEGS

Stormia bets on the transversality of groups and partnerships inside and outdoors the UniMed system to generate mental worth, anticipate traits, create new merchandise and implement extra assertive processes.

The hub liable for supporting and accelerating disruptive tasks at Seguros Unimed, the monetary and insurance coverage arm of the Unimed system, Stormia has been rebuilt with the goal of spreading a culture of innovation all through the group. This goals to empower workers, integrating the understanding that innovation will not be an asset of anybody space, however a function to be developed and utilized by all.

Following this philosophy, a multidisciplinary workgroup was shaped, with lively leaders on work fronts associated to the culture of innovation and digital transformation. One of the important thing deliverables to this point was the implementation of the Data Lakehouse challenge, led by supervisor Diane Maciel, which supplied the corporate with a trendy knowledge storage and organizational structure that allowed customers to entry them extra rapidly, offering versatility and ease of use. Extraction of enterprise data, with better safety and governance.

From 2018 to 2021, the corporate invested BRL 94 million in structuring expertise and digital innovation tasks, of which BRL 38 million final yr alone, reaffirming the group’s work as a expertise firm promoting insurance coverage.

“One of Stormia’s targets for 2023 is to develop Seguros Unimed’s actions in the open innovation ecosystem, together with startups, analysis facilities, educational establishments and different innovation hubs. For this objective, we’ve partnered with UniMed Lab, the innovation hub of UniMed do Brasil, which helps us with coaching alternatives and connections to startups and analysis facilities, such because the 100-10-1 program by way of 100 Open Startups”, says Fabio is Nogi, Business Leader at Stormia and Superintendent of Dentistry at Seguradora.

An excellent instance of how Seguros UniMed is working in the open innovation ecosystem is the partnership with Startup Infiniti and AUIN, the Unesp Innovation Agency, which gave delivery to UniMed Odonto’s Tina platform, the operator of the dental plan of the UniMed system. which offers customers with a synthetic intelligence-backed chatbot that acts as a coach to advertise oral well being and may counsel probably the most appropriate professionals for a individual’s dental wants. “Innovation has to do with culture and variety. The digital atmosphere is one other place the place it manifests itself extra strongly. However, new processes, merchandise and operations additionally begin from modern initiatives”, says Nogi.

Projects like this are potential because of the engagement of totally different groups round a single objective: to stimulate creativity to generate mental worth, to anticipate traits, to make Seguros Unimed extra aggressive in the insurance coverage market and to implement extra assertive processes. To assist the unfold of a culture of innovation, Stormia is working with the corporate’s individuals administration space to coach innovation brokers, “Stormiers”, who will speed up the method of spreading the motion throughout firm areas past the launch. ‘Combine’, a platform that permits inside audiences to counsel enhancements to processes and new tasks.

About Unimed Insurance

Seguros Unimed is the insurance coverage group and monetary arm of the Unimed Medical Cooperative System, which is current in 86% of the nationwide territory. With a historical past of over 32 years in the market, the corporate serves over 6 million policyholders throughout the well being, dental, life, pension (open and closed) and first traces (together with property and medical legal responsibility insurance coverage) segments. Since 2019, it has additionally been managing monetary assets for the cooperative system with the creation of InvestCoop Asset Management. In addition to 21 different regional places of work throughout the nation, the group has greater than 1,500 workers at its headquarters and relationship middle. To study extra, entry the insurer’s GRI sustainability report.


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