Seguros Unimed invests in a culture of innovation

The hub accountable for supporting and accelerating disruptive tasks at Seguros Unimed, the monetary and insurance coverage arm of the Unimed system, Stormia has been rebuilt with the intention of spreading a culture of innovation all through the group. This goals to empower workers, integrating the understanding that innovation just isn’t an asset of anyone space, however a characteristic to be developed and utilized by all.

Following this philosophy, a multidisciplinary workgroup was shaped, with lively leaders on work fronts associated to the culture of innovation and digital transformation. One of the essential deliverables made to this point was the implementation of the Data Lakehouse venture, led by supervisor Dine Maciel, which offered the corporate with a trendy information storage and organizational structure that allowed customers to entry them extra rapidly, offering flexibility and ease of use. Extraction of enterprise data, with higher safety and governance.

From 2018 to 2021, the corporate invested BRL 94 million in structuring know-how and digital innovation tasks, of which BRL 38 million final 12 months alone, reaffirming the group’s work as a know-how firm promoting insurance coverage.

“One of Stormia’s objectives for 2023 is to develop Seguros Unimed’s actions in the open innovation ecosystem, together with startups, analysis facilities, tutorial establishments and different innovation hubs. For this objective, we have now partnered with UniMed Lab, the innovation hub of UniMed do Brasil, which helps us with coaching alternatives and connections to startups and analysis facilities, such because the 100-10-1 program by 100 Open Startups”, says Fabio is Nogi, Business Leader at Stromia and Superintendent of Dentistry at Seguradora.

instance of how Seguros UniMed is working in the open innovation ecosystem is the partnership with the startup Infinity and AUIN, the Unesp innovation company, which gave start to UniMed Odonto’s Tina platform, the operator of the dental plan of the UniMed system. which supplies customers with a synthetic intelligence-backed chatbot that acts as a coach to advertise oral well being and may counsel probably the most appropriate professionals for a individual’s dental wants. “Innovation has to do with culture and variety. The digital atmosphere is one other place the place it manifests itself extra strongly. However, new processes, merchandise and operations additionally begin from modern initiatives”, says Nogi.

Projects like this are potential because of the engagement of completely different groups round a single objective: to stimulate creativity to generate mental worth, to anticipate traits, to make Seguros Unimed extra aggressive in the insurance coverage market and to implement extra assertive processes. To help the unfold of a culture of innovation, Stormia is working with the corporate’s individuals administration space to coach innovation brokers, “Stormiers”, who will speed up the method of spreading the motion throughout firm areas past the launch. of ‘Combine’, a platform that permits inner audiences to counsel enhancements to processes and new tasks.

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